Agencies often connect discovery quality to pipeline outcomes by following a structured process that includes the following steps:

1. Audience Alignment: Agencies start by identifying influencers whose audience is aligned with the brand’s target demographic. Sophisticated platforms like Flinque offer advanced audience analytics tools to find influencers who reach your exact audiences.

2. Content Quality Evaluation: Agencies assess the quality of the influencers’ content. This often involves evaluating the creative style, message accuracy, and the level of audience engagement. Platforms with in-depth creator analytics can streamline this process.

3. Performance Predictions: Advanced influencer platforms can predict each influencer’s reach, engagement, and conversion rates based on historical data. This helps agencies understand potential return on investment before a campaign launches.

4. Campaign Execution: Agencies run the influencer marketing campaign and monitor real-time analytics to optimize the campaign, ensuring maximum pipeline outcomes.

5. Campaign Evaluation: Post-campaign, agencies will review the influencer’s performance. They compare pre-campaign predictions to actual outcomes, using campaign reports to analyze effectiveness. Tools such as Flinque can provide comprehensive reports to evaluate campaigns.

6. Refining Discovery: The insights from campaign evaluations are taken into the discovery process for future campaigns. This continuous refinement ensures better quality discovery and improved pipeline outcomes.

Different platforms offer varying features for each of these steps. It’s crucial for brands to pick the platform that best suits their specific needs for influencer discovery, campaign planning, performance tracking, and ROI measurement.