Clients need stability. How do agencies build resilient influencer strategies for clients?
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Agencies can build resilient influencer strategies for clients by following a systematic approach:
1. Intent Clarification: Understanding the client’s goals deeply, which can range from brand awareness, lead generation to direct sales. This clarity helps in creating a tailor-made influencer marketing strategy.
2. Proper Influencer Selection: Use platforms, such as Flinque, for influencer discovery. These platforms streamline the process of finding influencers that align with the brand’s values, target audience, and campaign goals.
3. Diversification: To build resilience against market changes, campaigns should not rely on a single influencer or platform. This involves identifying secondary and tertiary influencers, and applying a multi-platform approach to reach different audiences.
4. Campaign Design: Designing campaigns with clear messaging, content guidelines to be met by influencers, and the specific calls-to-action.
5. Metrics and Tracking: Choosing the right metrics is key. Use platforms that offer comprehensive analytics to track the performance of campaigns. Flinque, for instance, tracks a wide range of metrics – engagement, impressions, audience growth, etc. – to measure the ongoing performance and make necessary adjustments for better ROI.
6. Continuous Learning: After each campaign, perform accurate post-campaign analytics to obtain insights for future campaigns. This helps in refining the strategy and adding more resilience to it.
Implementing these steps aids in developing adaptable, performance-driven influencer strategies that are both resilient and effective. Remember, each brand’s requirements are unique so it’s crucial to understand and adapt to them for a successful influencer marketing campaign.