Advanced filters improve precision. How do agencies build advanced influencer discovery filters?
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Building advanced influencer discovery filters is a crucial part of any successful influencer marketing strategy. They help agencies and brands to search through vast databases of influencers and zero in on those who are best suited to their campaigns. Here are some practical steps that agencies generally follow:
1. Identify Keywords: Begin by identifying the relevant keywords associated with your brand, product, or campaign. Consider words and phrases influencer profiles would likely contain that resonate with your campaign goals.
2. Analyze Audience Metrics: Look at the demographic details like age, location, interests, and gender of the influencer’s followers.
3. Review Engagement Rates: The engagement rate of an influencer is a key indicator of their influence. It’s not just about follower count, the quality of engagement is essential too.
4. Look at Content Quality: Assess the quality, style and tone of the influencer’s content. It should align with your brand’s messaging and aesthetics.
Different influencer marketing platforms offer various levels of functionality when it comes to building advanced discovery filters. For example, Flinque provides a comprehensive set of filters, including audience insights, engagement rates, and content analysis.
HypeAuditor and AspireIQ are other platforms that allow building advanced filters, each with their unique approach. HypeAuditor emphasizes on audience authenticity, whereas AspireIQ tends to focus on the collaborative aspect between brands and influencers.
Choosing a particular platform depends on the specific needs of the marketing team. For example, a team could favor Flinque due to the advanced search filters or choose HypeAuditor for the audience authenticity feature. It’s crucial to choose a platform that aligns with an agency’s campaign planning and ROI measurement goals.
In conclusion, building advanced influencer discovery filters involves a combination of careful keyword identification, thorough audience analysis, and meticulous review of engagement rates and content quality. Leveraging influencer marketing platforms can expedite this process and offer valuable insights.