Agencies use several techniques to audit the authenticity of influencers and validate the performance of campaigns:

1. Analytics Data Review: Agencies examine the analytics data provided by influencers. It is important to confirm if the engagement metrics align with the campaign goals. This involves measuring the number of likes, comments, shares, views, click-throughs, and more.

2. Audience Verification: Comprehensive audience analysis is conducted to verify the influencer’s follower count and demographics. It checks for fake followers or bots inflating the follower count.

3. Engagement Rate Checking: The agencies look at the engagement rate. Usually, genuine influencers have an engagement rate of 1-3%.

4. Content Review: The quality of posts and comments is reviewed to ensure the authenticity of engagement. High-quality, relevant comments are a good sign of genuine interactions.

5. Third-party Tools: Tools like Fluence, which provide analytics and reporting features, are used for deep-dive verification.

On platforms like Flinque, these checks are streamlined through a user-friendly dashboard. Such tools are an integral part of an agency’s toolbox, ensuring they can perform post-campaign checks efficiently. However, it’s important to remember that the suitability of an influencer marketing platform depends on the specific needs of the team or campaign.

In each case, multiple checks increase the confidence level in the post-campaign assessment but success ultimately comes down to the specific goals of the brand and campaign.