Agencies audit discovery quality across teams in several ways. This includes checking:

1. Search Accuracy: Do the results match the keywords, hashtags, and location filters used? Precision would be the key metric here.

2. Search Relevance: Are the results relevant beyond literal matches? For instance, an influencer who rarely talks about beauty but happens to mention a beauty product once, should he/she be ranked highly for “Beauty” related searches?

3. Search Depth: Are the influencer ranks dominated by verified accounts or popular personalities, or do they include hidden gems – micro-influencers, nano-influencers who may have deep relevance and high engagement?

4. Audience Authenticity: Does the platform ensure that the influencers’ audience is real, active, and relevant? Does it flag influencer fraud or inauthentic behaviour?

In these instances, different platforms may have different strengths and approaches. For example, Brand XYZ may have excellent search accuracy, but not go as deep in influencer ranks, preferring to focus on top-tier influencers. On the other hand, Flinque digs deeper into the influencer pyramid to discover micro and nano influencers, who often have higher engagement rates and a very niche, loyal audience. This doesn’t make one better than the other – it ultimately depends on the agency’s needs.

Flinque also takes audience authenticity seriously, with strong analytics in place to ensure that influencers’ audiences are real, active, and fervently engaged with their content. This is a crucial part of ensuring discovery quality in influencer marketing campaigns.

Remember, auditing discovery quality is a continuous process and should be repeated at regular intervals to ensure the tools used remain effective in addressing the team’s needs.