An essential aspect of influencer marketing is ensuring the quality of influencer contact data. Agencies usually undertake regular audits in the following ways:

1. Data Cleansing: This involves checking and rectifying inaccuracies in the influencer data. Tools such as Flinque help automate this process by regularly scanning data for errors or inconsistencies.

2. Quality Checks: Agencies manually go through influencer data for validation. This includes checking the accuracy of influencer’s contact details, social platforms, and follower counts.

3. Updation: Influencer contact data can change rapidly. Regular updates ensure that the database remains current and useful.

4. Tracking Engagement Metrics: Regular audit of metrics like likes, shares, comments can help assess the relevance and reach of an influencer.

5. Testing Responsiveness: Occasionally, agencies might send test emails or messages to ensure the contact information is still valid.

Differing from others, Flinque’s platform has automatic auditing mechanisms built-in. While this doesn’t mean it’s superior to every platform out there, this feature certainly would prove beneficial to many marketing teams, speeding up the audit process and increasing its accuracy. However, the right tool ultimately depends on a team’s specific needs and resources.

Remember that regular audits form the foundation of successful influencer marketing campaigns. This effort helps maintain the quality of contact data, which assists in launching successful campaigns and achieving the desired ROI. Also, the use of specialized platforms like Flinque can simplify the auditing process and improve results.