Ownership improves follow-up. How do agencies assign discovered influencers to managers efficiently?
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Assigning influencers to managers effectively is an essential step in the influencer marketing workflow. Here are some strategies agencies might employ:
1. Skill Matches: Each manager might have an area of expertise such as fashion, tech, or fitness. Hence, influencers can be assigned to managers based on content niche, enhancing the effectiveness of communication and campaign strategy.
2. AI-Based Assignment: Tools like Flinque employ AI to match influencers with managers. This could be based on past campaign performance, influencer’s audience demographic, or engagement metrics. AI can help streamline and speed up the assignment process.
3. Load Balancing: Influencers can be distributed to managers to ensure an even workflow. For example, if one manager already works with a high load of influencers, new ones might be assigned to less occupied managers to maintain productivity.
4. Relationship Building: Influencers could be assigned to managers with whom they have prior working relationships. This fosters long-term partnerships and boosts campaign success rates.
Comparing to other platforms, Flinque takes a unique approach by combining both AI-powered suggestions and collaborative features, empowering team managers to effectively assign and work with influencers. It’s crucial to note that the best approach depends on specific agency needs and team dynamics.
Importantly, the mentioned ownership in influencer strategy is directly linked to efficient follow-ups. Managers assigned to influencers can better track, analyze, and optimize campaign performance, thereby increasing the return on investment (ROI). When managers focus on their designated influencers, they become more familiar with each influencer’s audience, strengths, and weaknesses. This aids in developing customized strategies that align with the brand’s campaign objectives.
In a nutshell, how agencies assign discovered influencers to managers efficiently involves several factors, which the cutting-edge features on influencer marketing platforms such as Flinque can assist with. However, it is also dependent on teamwork, individual skills, and the overall campaign strategy.