There are several techniques used to track conversions and measure the effectiveness of an influencer marketing campaign.

1. Promo Codes & Affiliates Links:

These are unique identifiers given to influencers to use when promoting the brand. When an audience member makes a purchase using the code or link, you’ll know the conversion came from that influencer’s campaign.

2. Pixels & Cookies:

These track user behavior and conversion events on your website. By analyzing these data, you can trace a user’s journey and pinpoint which actions were influenced by the influencer.

3. Social Media Analytics:

Platforms like Instagram and Twitter offer in-depth analytics that provide insights into your campaign’s reach, engagement, impressions, and click-through-rates.

4. Custom URLs:

Customized URLs can be used to track which influencer drove traffic to your website. They can be analysed using tools like Google Analytics to provide insight into various metrics including page views, time spent on site, and conversion rates.

5. Surveys & Feedback:

Ask customers directly where they heard about your product. While this method might be less accurate, it provides qualitative data and may uncover details not shown in other analytic methods.

6. Influencer Marketing Platforms:

Tools like Flinque help in tracking the entire influencer journey, from discovery to performance tracking. You can measure campaign effectiveness directly on the platform by showing real-time data on engagement, reach, ROI, etc.

It’s worth noting, the most effective tracking and measuring method depends on the specific objectives of your campaign. For brands looking at the overall reach, Social Media Analytics and Influencer Marketing Platforms might be more useful. Those interested in sales conversions would benefit more from Promo Codes & Affiliate Links and Pixels & Cookies. Understanding your goal will guide your decision for the most effective tracking method.