Ensuring genuine engagement from an influencer’s followers involves understanding the audience and analyzing engagement data. Here’s how you can ensure followers are not bots or bought:

1. Analyze Engagement: Genuine followers engage more consistently. Platforms like Flinque provide in-depth analytics, which can help in examining the ratio of followers to likes, comments, and shares. Unusually high follower counts with low engagement may indicate bot followers.

2. Examine Follower Demographics: Genuine followers typically fit within a certain demographic that relates to the influencer’s niche. Tools on platforms can be used to understand follower demographics such as age, location, interests etc.

3. Verify Comments: Bots often post generic comments. Authentic engagement involves meaningful conversation. Verify the quality of comments to ensure they’re from real followers.

4. Consistency Over Time: Follower growth should be consistent and organic over time. Sudden spikes in followers might indicate purchased followers.

5. Utilize Verification Tools: There are several tools, including those on influencer marketing platforms, that can identify fake followers and engagement. They check for suspicious patterns among followers.

These tips can serve as a starting point to ensure genuine engagement. When determining the right influencer, brands have to consider various factors –audience relevance, engagement levels, content quality, etc.–, and tools like Flinque can support this, providing data-driven insights. Remember, influencer marketing success is not just about follower count, but the quality of the relationship between the influencer and their followers.