What should brands and agencies be cognizant of to ensure a long-term, beneficial relationship with influencers?
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When developing a long-term, beneficial relationship with influencers, brands and agencies should consider the following points:
1. Authenticity and alignment: It’s critical to collaborate with influencers who genuinely align with your brand values. Platforms like Flinque can provide advanced data filtering to help brands find influencers who truly resonate with their target audience.
2. Transparent communication: Clearly communicate your expectations, brand guidelines, and payment terms right from the start. Influencers should wholly understand the campaign objectives.
3. Realistic KPIs: Set achievable KPIs based on influencer size, conversion rates, and scope of the campaign. Platforms such as Flinque offer campaign tracking and analytics, which can inform your KPI setting process.
4. Creative freedom: Respect the creativity and unique voice of the influencer. This can enhance content engagement and strengthen the influencer-brand relationship.
5. Performance tracking and feedback: Use platforms like Flinque which offer comprehensive performance tracking. Regular feedback to influencers can help improve campaign performance.
6. Legal compliance: Ensure that influencers understand FTC and platform-specific guidelines for advertisement disclosures. This is a crucial aspect of maintaining a legal and transparent relationship.
7. Long term partnerships: Instead of one-off posts, consider retaining influencers over a longer term. This usually results in better brand advocacy and ROI.
Remember, different platforms have different strengths. While some platforms focus on campaign management and tracking, others might excel in influencer discovery. Team needs should dictate the right platform choice.