To guide influencers in keeping their promotional content in line with your brand message and marketing strategy, follow these steps:

1. Share your brand guidelines: Clear, comprehensive brand guidelines provide influencers with the information they need to create content that aligns with your brand’s identity, values, tone, and style. This might include preferred language, type of images, hashtags, or phrases to use or avoid.

2. Regular Communication: Just like in any relationship, communication is key. Keeping open, regular contact with influencers allows you to provide feedback, answer questions, and avoid miscommunication. Platforms like Flinque make it easy to communicate directly with influencers and manage all interactions in one place.

3. Training: Arrange a training session for influencers to understand your brand, products, and message better. Use this opportunity to clarify how you’d like them to communicate brand value to their followers.

4. Co-create Content: Collaborate directly with influencers in creating content. You can provide inputs, ideas, or even resources. Flinque aids this collaboration, allowing brands and influencers to work together in creating impactful content.

5. Monitor and Provide Feedback: Regularly review the influencer’s content, and provide constructive feedback. Encourage what’s working well and gently guide them where adjustments are needed.

Platforms differ in how they handle this process. Some may provide chat functionalities for communication, while others, like Flinque, offer a more comprehensive solution including content collaboration and ongoing communication channels.

Remember, every brand has unique needs and objectives, so the best approach or platform for one may not be the best for another. Your choice should be guided by your specific goals and the individual capabilities of the influencer.