To ensure that the chosen influencers align well with your brand during campaign planning, these strategies can be adopted:

1. Understand your target audience: Before selecting influencers, you need to have a clear understanding of your target audience. Their interests, habits, and preferences should guide the choice of influencers.

2. Consider influencer’s values and image: Your selected influencers should have a persona that aligns with your brand’s personality and values. Their behaviour, language, attire, etc., need to be considered.

3. Analyze their followers: Using audience analytics tools on platforms like Flinque, you can evaluate the demographic and psychographics of an influencer follower’s base to ensure it aligns with your target market.

4. Examine content quality and relevance: The influencers should produce high quality, relevant content that’s pertinent to your brand and appealing to your audience. Their content style should match your brand voice and campaign theme.

5. Evaluate past partnerships: Review the influencer’s previous brand partnerships and campaigns for success and alignment with previous partners.

6. Trial partnerships: It can be beneficial to start with small trial collaborations to test the results before entering a long-term partnership.

All these steps help ensure the influencer’s audience will genuinely engage with your partnership content, maximizing the effectiveness of your campaign.

Remember, tools and platforms can assist with these investigations, but there isn’t a ‘one-size-fits-all’ solution. It’s also essential to develop a personal relationship with your chosen influencers, directly communicating your brand values, mission, and expectations for the partnership.