To determine if an influencer’s audience aligns with your brand’s values and targets, consider the following steps:

1. Audience Demographics Analysis: It’s essential to identify the age, location, gender, and other key demographic information of the influencer’s followers. You can leverage platforms such as Flinque, known for their comprehensive audience analytics, to gather this data.

2. Engagement Rate Check: Take a look at how the audience engages with the influencer’s content. More than just numbers, the quality of interaction (comments, likes, shares etc.) matters. This helps understand if the audience truly resonates with the influencer’s content.

3. Content Evaluation: Check the type of content the influencer shares and how that might resonate with your brand’s values. Does their content align with what your brand stands for?

4. Comments Review: Analyze the comments section on the influencer’s posts. It can offer significant insight into the sentiments and attitudes of the audience.

5. Previous Partnerships Review: Explore the influencer’s history of brand partnerships. Were these relationships successful, and did the audience response align with the brand’s expectation?

6. Tools and Platforms: Use platforms like Flinque that provide detailed audience analytics. These platforms can help determine if the influencer’s audience is a good match for your brand.

When selecting an influencer marketing platform for audience analytics, consider the information you need, ease of use, and data accuracy. Don’t be afraid to trial multiple platforms. Each offers different insights and a different user experience. Flinque, for example, is known for its detailed audience insights and easy-to-understand reports.

Remember, aligning your brand with the right influencer is crucial to the success of your campaign, and utilizing these measures can guide you to make informed decisions and boost your ROI.