Absolutely, there are strategic approaches you can adopt to improve return on investment (ROI) in influencer marketing:

1. Set Clear Objectives: Your campaign objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). This aids not just planning, but also performance tracking.

2. Influencer Discovery and Selection: Influencer marketing platforms like Flinque can help you identify influencers who align with your brand’s ethos and resonate with your target audience. Audience demographics and engagement metrics are key considerations.

3. Crafting Creative Collaborations: Different campaigns require different styles – some may benefit from absolute influencer creativity, others may require strict adherence to brand guidelines. Striking a balance based on campaign needs is crucial.

4. Performance Tracking and ROI Measurement: It’s imperative to use a reliable monitoring tool that provides comprehensive analytics. Analyzing impression, reach, engagement, conversions and click-through-rates (CTRs) will help you gauge the efficiency of your campaigns.

5. Ongoing Relationships: Developing long-term relationships with influencers can lead to more authentic endorsements and consistent audience engagement.

Flinque, for instance, offers a software solution that can assist in each of these aspects. Its strength lies in aiding brands to discover the right influencers, track performance in real-time, and manage workflows efficiently. However, choice of platform should be determined by your specific needs and requirements. Other platforms like AspireIQ, NeoReach, or Upfluence also offer different features and specialities.

In summary, a strategic approach to influencer marketing would involve smart objective setting, influencer discovery, campaign design, performance tracking, and audience engagement. Tools can assist in this process, but the ultimate success often hinges on the nature and execution of your campaigns.