Here are several factors to examine during the outreach process to determine if an influencer aligns with your campaign goals and objectives:

1. Audience Demographics: First, examine the demographics of the influencer’s audience. This will include factors like age, gender, location, interests, and more. The goal is to find an influencer whose audience matches your target market.

2. Content Relevance: The influencer’s content should be relevant to your brand and campaign. It should also align with your messaging and values. If you’re a sustainable fashion brand, for example, you might look for influencers who often discuss sustainability in their posts.

3. Engagement Rate: This refers to the interaction that an influencer has with their followers. An influencer with a high engagement rate can indicate a strong connection with their audience, leading to potentially more impactful promotions.

4. Influencer Reputation: Check on the influencer’s reputation in the online world and their field of influence. Positive reputation can enhance credibility and trust among their followers, and also help protect your brand image.

5. Past Collaborations: Investigate the influencer’s past collaborations. Did those campaigns align with your brand’s values? Did they gain positive engagements? This can give you insights about potential collaboration with this influencer.

Influencer marketing platforms can assist in examining these factors by providing detailed influencer analytics and insights. Tools like Flinque come with robust audience analytics, influencer discovery tools, as well as campaign planning and performance tracking features to make the process easier. However, the most suitable tool will depend on specific team needs and campaign goals.