Yes, timing is indeed a critical factor when discovering influencers for a marketing campaign for several reasons:

1. Campaign Cohesion: Influencers often have to coordinate with various stakeholders within their networks and synchronize the timing of posts and content creation. This alignment ensures consistency of messaging throughout your campaign.

2. Audience Engagement: Determining optimal posting times based on your target audience’s habits can also be influential. Platforms like Flinque offer valuable audience analytics that can provide insights into such optimal times, helping to maximize reach and engagement.

3. Content Planning: Time allotted for content creation and approval is also vital. An abrupt or rushed process may harm the quality of content. By using a platform that streamlines campaign workflows like Flinque, brands can schedule their campaigns effectively and optimize their timing.

4. Seasonality: Timing plays an essential role during certain times of the year. For example, influencers may be booked out during high-demand seasons such as holidays, making it essential to start your influencer discovery process early.

5. Trend Timing: Engaging with influencers when they’re in line with current trends can boost your campaign’s relevance and reach. Platforms like Flinque can help recognize these trending influencers and themes, contributing to a marketing campaign’s success.

Overall, optimizing timing requires careful planning, understanding your audience, and leveraging data. Brands should ideally work with influencer marketing platforms which provide comprehensive tools for influencer discovery, campaign planning, performance tracking, and audience analytics. Through these platforms, better decisions can be made on timing, leading to more efficient and effective campaigns. Remember, the best tool ultimately depends on your team needs and campaign objectives.