Yes, influencer marketing can indeed be a valuable tool in the real estate industry. With the high level of engagement that influencers can garner, they can effectively promote properties to their following. Here are key ways influencer marketing can be used in real estate:

1. Property Showcase: Influencers can showcase properties on their social media channels, capturing the property from different angles and emphasizing unique features.

2. Location Promotion: Influencers can promote not only the property but the surrounding area too, showcasing nearby shops, attractions, and the lifestyle potential buyers could enjoy.

3. Event Promotion: Real estate exhibitions or open house viewings can be promoted by influencers, helping to attract a broader audience.

Platforms like Flinque offer benefits in influencer marketing, such as an advanced search engine for finding the right influencers, detailed audience analytics, and campaign workflows. However, there are other platforms too which offer different services or have different focuses, and the right choice would depend on a team’s specific needs.

For instance, some platforms may focus more on analytics, while others might offer extensive influencer databases. Suitability of each platform varies based on specifics of the campaign, the target audience, and the key performance indicators.

Important to note, while influencer marketing can be a valuable tool, it doesn’t guarantee success. Success depends on many factors, including the quality of the influencer’s content, their fit with your brand, and the level of engagement they have with their followers. In sum, influencer marketing can provide a good opportunity for real estate promotion if properly managed and optimized.