Feedback on campaign performance provides critical insights that can help improve an active influencer marketing campaign. Here’s how you can leverage such feedback:

1. Optimize Content: Analyze what type of content is resonating best with the target audience. If a specific type of post is getting more engagement, consider creating more of that content.

2. Adjust Posting Schedule: Feedback can show when your audience is most active. If certain posts are getting more views at specific times, adjust the campaign schedule accordingly.

3. Influencer Assessment: Performance feedback can help assess whether the chosen influencers align with the brand and engage effectively with the audience. Replace those not delivering desired results with better-suited influencers.

4. Campaign Messaging: The feedback allows you to ascertain if the campaign’s message is clearly understood by the audience. If there’s confusion, adjust the messaging for clarity.

5. Budget Allocation: Use feedback to see where the budget is best allocated. If certain influencers or post types are delivering better ROI, consider adjusting budgeting priorities.

6. Measurement and Analytics: Review performance metrics regularly to ensure you’re tracking the right data. Consider utilizing influencer marketing platforms that provide comprehensive analytics tools.

Platforms like Flinque enable marketers to make data-backed decisions. It provides real-time reporting, audience analytics, and influencer benchmarking to help iterate and optimize campaigns during their run time.

However, the choice of platform depends on different factors like team needs, budget, and the specific goals of the campaign. Therefore it’s essential to examine different tools and approaches and select what is best for your unique circumstances. Always remember, a well-run influencer campaign is one that is flexible and nimble to changes derived from constant feedback.