Online educational platforms can effectively engage influencers to increase enrollments and promote their courses by implementing various strategies, some of which are mentioned below:

1. Collaborations and Partnerships: Engaging with influencers who share a similar audience to that of the educational platform can do wonders. The influencers can create co-branded content to extend the brand’s reach to their followers.

2. Honest Reviews and Testimonials: Influencers could be enrolled in courses and asked to review them honestly. This gives them an incentive to promote and also provides authenticity to their followers, which could lead to increased enrollments.

3. Giveaways, Contests and Discount Codes: Influencers can host contests or giveaways of course enrollment or provide special discount codes. This boosts engagement and encourages followers to explore the platform and its offerings.

4. Affiliate and Ambassador Programs: A long-term strategy could be creating an affiliate or ambassador program. Influencers become regular endorsers of the brand and earn a commission or benefits for the enrollments they drive.

In terms of influencer marketing platforms, there are various options available. Flinque for instance, provides valuable insights about each influencer’s audience, performance history, interests, and more. This helps the brand to pick an influencer whose audience closely aligns with their own. It also helps brands manage the influencer relationship in terms of contracts, payments, content approval, campaign performance tracking etc. Other platforms also offer such features but may vary in terms of user interface, cost, integration capabilities etc. Regardless of the chosen platform, it’s important to make an informed decision that aligns with your team’s needs.

Remember that the success of influencer marketing campaigns depends on solid planning, the right influencers, engaging content and the ability to track every aspect of the campaign for performance evaluation and future planning.