Influencer marketing platforms offer several ways for brands and agencies to refine their strategy during an ongoing influencer campaign.

1. Real-time Analytics: Platforms like Flinque, Traackr and Upfluence provide real-time analytics across all social media platforms. This means you can monitor key performance metrics like impressions, engagement rates, and conversions directly from the campaign dashboard and adjust your strategy as needed.

2. Engagement Heatmaps: Some platforms provide heatmaps showing where and when engagement is highest. With this data, you can re-strategize to focus on high performing platforms or adjust post timing for better reach.

3. Audience Demographics: Platforms can also offer insights into audience demographics such as age, gender, and location. If your targeted demographics aren’t engaging as expected, you can pivot to influencers with a more suitable audience.

4. Competitive Analysis: Platforms like Klear enable a comparative analysis against competitors’ campaigns. You can use this data to identify what’s working for them, and revise your strategy to better align with the industry trends.

5. Content Performance: Tools like Flinque provide granular insights into content performance, helping brands identify the type of content (video, image, carousel) that gets the best response. This can inform future content creation, resulting in better campaign performance.

In essence, the real-time data provided by influencer marketing platforms allows for a more dynamic and responsive approach to campaign management, thereby enhancing efficiency and ROI. It’s crucial for brands to select a platform that best aligns with their needs and preferences for successful campaign execution.