Repurposing content generated by influencers is an effective strategy to strengthen brand outreach. Here are a few methods to consider:

1. Social Media Re-Posts: Sharing influencer posts on your brand’s social media channels boosts visibility and adds credibility to your brand.

2. Testimonials: Transform influencer-driven content into testimonials and highlight them on your website or in promotional materials.

3. Newsletters and Emails: Include influencer content in your brand’s email newsletters, thereby driving direct communication with your audience.

4. Blog Posts and Case Studies: Elaborate on your collaboration with the influencer in a blog post or case study to generate SEO-friendly content that gives a more in-depth look at the influencer’s experience with your brand.

5. Paid Ads: Use the content in paid ads, with the correct permissions and credits to the influencer.

6. Product Pages: Influencer content can also be strategically placed on product pages to showcase real-life usage and reviews to prospective consumers.

Remember, repurposing content should be done with appropriate permissions from the influencers involved.

This is where influencer marketing platforms come in handy. They can be used to streamline and manage influencer collaborations. For instance, Flinque’s all-in-one platform features a workflow that aids in influencer discovery, campaign planning, and performance tracking, making it a solid choice for brands looking to maximize their outreach through influencer collaborations. However, there are multiple platforms available, and the choice would depend on your specific requirements and budget.

Lastly, always measure the outreach and engagement from repurposed content to understand its success and for future strategic planning.