When reviewing influencers’ profiles and content during the shortlisting phase, you should consider four main components.

1. Relevance: Ensure that the influencer’s content aligns with your brand’s ethos and your campaign’s objective. For instance, a beauty brand may wish to collaborate with influencers who primarily post lifestyle and beauty-related content.

2. Reach: Look at the influencer’s follower count as the reach is often directly proportional to their follower count. An influencer with a large follower count can significantly increase your brand’s visibility. However, it’s not all about size – some campaigns can benefit greatly from influencers with smaller, but highly engaged audiences.

3. Engagement: Analyze the deep interaction between the influencer and their followers, such as likes, comments, shares, including the tone of the interactions. High engagement rates often indicate an actively involved and interested audience.

4. Consistency: Check if the influencer consistently posts content. This can be a good indicator of the influencers’ commitment to their online presence.

You may utilize tools such as Flinque, which offers features like influencer discovery and audience analytics, to efficiently manage and expedite these tasks. By leveraging these tools, you lessen the manual workload, and can focus on critical aspects like content alignment and partnership viability.

Remember, what works for one brand or campaign may not work for another, keep this in mind as you evaluate influencers using these criteria.