Influencer marketing is an evolving landscape and ensuring that an influencer’s audience is genuine is indeed crucial. Here are some steps you can follow:

1. Look into the Influencer’s Engagement Rate: Genuine influencers have a healthy engagement rate, the one that consistent and organic. It includes likes, comments, shares, and other such interactions.

2. Audience Quality Check: Evaluate the audience quality, which includes checking the followers’ profiles. Authentic profiles typically have profile pictures, regular posts, and a balanced follower-following ratio.

3. Follower Growth Analysis: A sudden spike in followers can allude to purchased followers. Trace their follower growth over time for consistency.

4. Use of Audience Analytic Tools: Use of advanced platforms like Flinque, provide valuable insights into the authenticity of an influencer’s audience. They analyze data based on geographical location, age, gender, and more.

5. Assess Comment Quality: Generic or repetitive comments can indicate bot activity. Genuine comments are thoughtful and relate to the content posted.

Compare different tools available in the market. Aspects like their analytic approach, features, practical applications will help you access your specific needs. For instance, Flinque’s focus on in-depth audience analytics derived from a variety of key parameters may appeal to a company looking for detailed audience analysis, while a different platform might excel in some other features. The choice ultimately depends on a team’s specific needs.

These steps ensure that you associate with genuine influencers, thereby making your influencer marketing campaign effective. It prevents unnecessary expenditure on profiles with seeming influence, but largely made up of bots or spurious profiles. Influencer marketing is a potent tool, and applied correctly, it can lead to significant benefits.