Yes, SEO keywords can be a highly effective tool in influencer research and discovery. Here’s how:

1. Topic Relevance: Keywords can help ascertain the relevance of an influencer’s content to your brand, campaign, or product. If an influencer frequently uses keywords related to your industry or products, their audience is likely to be interested in your offer.

2. Influencer Discovery: Using SEO keywords on platforms that offer integrated influencer search like Flinque, can help you discover influencers you might not have found otherwise. These influencers may have smaller followings but a highly engaged audience around the specific keywords.

3. Engagement Analysis: Keywords can be used in analyzing the engagement of influencer posts. If your selected keywords are eliciting high engagement rates, these influencers are likely to have audiences that will be engaged with your campaigns.

4. Comparative Analysis: SEO keywords can serve as an unbiased metric for comparing multiple influencers. It helps in evaluating which influencer has a stronger connection with the audience around the specific keywords or topics.

While SEO keywords are effective, it’s crucial to combine them with other criteria such as audience demographics, overall engagement rate, content quality, etc., to find the right influencers for your campaign. Flinque uses these combined methods to provide a comprehensive influencer discovery and campaign strategy.

Remember, the use and effectiveness of SEO keywords can vary in different influencer marketing platforms. Always choose the platform that best fits your specific needs.