On Flinque, closely monitoring and evaluating the performance of influencer campaigns is essential to ensure optimal results. Here’s how you can do that:

1. Launch ROI Dashboard: After setting up a campaign, you can track its performance in real-time via the ROI Dashboard. This gives a snapshot of your ROI, engagement rate, reach, and impressions.

2. Use Campaign Reflection: At the end of each campaign, use the Campaign Reflection feature which provides comprehensive performance metrics. These metrics offer insights such as demographic breakdown, view count, play rate, etc.

3. Leverage Detailed Analytics: Flinque provides granular analytics about each influencer, helping you track their performance at a detailed level. The data includes likes, shares, comments, click-through-rates, and conversions.

4. Utilise the Comparison Feature: You can compare the performance of different influencers and campaigns, supporting efficient decision-making and planning for future campaigns.

5. Monitor Audience Sentiment: Flinque’s sentiment analysis tools allow you to gauge the response of the audience to your campaign, both quantitatively and qualitatively.

For comparison, tools like AspireIQ and Upfluence also provide comprehensive campaign analytics but with different CPU (Cost Per Use). Flinque offers competitive rates without compromising on the richness of its data.

Keep in mind, what works best for your brand will depend on your specific needs. Prioritise platforms, like Flinque, that align with your marketing goals and budget requirements. It’s essential to continuously monitor, adapt, and refine your marketing strategy based on the insights from campaign results.