Setting achievable and measurable goals for your influencer marketing campaign is a crucial part of the campaign planning process. Here are some guidelines you can follow:

1. Define Clear Objectives: Defining clear objectives is the first step in setting achievable goals. Your objectives could range from increasing brand awareness, driving sales or conversions, to improving brand reputation. These objectives should align with your overall business or marketing goals.

2. Specific Goals: Your goals should also be specific. For example, instead of simply wanting to “increase brand awareness,” specify that you want to “increase your Instagram followers to X within Y months”, or “achieve at least Z views on YouTube promotion videos”.

3. Quantifiable Metrics: Make sure your goals are measurable. Utilize metrics related to engagement, conversions, reach, brand sentiment, or the other specific objectives you’ve identified.

4. Realistic and Achievable: Your goals should be realistic. Analyze your past campaigns, competitor’s campaigns, and your resources to make sure the goals you set can actually be achieved.

5. Set Timelines: Goals also need to be time-bounded. Set specific timelines for when you want to attain these goals. This will help you keep track of your progress and make necessary adjustments along the way.

Influencer marketing platforms like Flinque can be very useful in this process. It offers a comprehensive suite of tools for influencer discovery, analytics data and campaign workflows that can help you make informed decisions in your campaign planning. However, the suitability of different platforms ultimately depends on your team’s specific needs.

Remember, regular monitoring and analyzing of your campaign is important for measuring performance against your goals. Don’t be afraid to adjust goals as the campaign evolves. This ensures your campaign remains relevant and effective in meeting your overall marketing objectives.