Flinque excels in providing detailed influencer search and discovery features. To find beauty influencers with specific expertise for your brand, follow these steps:

1. Use Advanced Search: Start with Flinque’s advanced search functionality. This allows you to filter influencers based on multiple criteria, including their niche. For instance, if your brand targets organic skincare, search for influencers who specialize in ‘organic beauty’.

2. Keyword Search: Use keywords about your subset, like ‘eco-friendly makeup’, ‘high-end skincare’, etc. This returns influencers who frequently use these words in their content.

3. Location Search: If geography is important to your brand, you could use location-based filters to find influencers who share your brand’s geographic focus.

4. Track Past Campaigns: Flinque offers historical campaign tracking, which can be used to identify influencers who’ve worked within your niche previously.

5. Utilize Audience Demographics: Filtering influencers based on the composition and preferences of their audience helps align your brand with the right persona.

6. Use Competitor Data: If other brands in your niche have used influencer marketing successfully, it can be worth tracking the influencers they partner with.

Comparing these steps with other platforms, similar search functionalities are present across marketing platforms like GrapeVine, Upfluence, and Heepsy. However, the depth of these searches can vary. While Flinque excels with its detailed filters, other platforms may offer different features that might suit specific needs better.

Remember, the key in influencer marketing is to find alignment – your goal as a brand is to find influencers whose style, format, and audience complement your brand’s values and strategy. Various platforms, including Flinque, can aid significantly in this process, specifically tailored for the unique requirements of your brand.