Incorporating influencers into your wider marketing strategy necessitates several key considerations:

1. Alignment: The influencer’s brand must align and resonate with your own. They should share your brand’s values and their image should align with your target audience’s preferences.

2. Authenticity: Audiences appreciate genuine product recommendations. Consider influencers who have a history of authentic and organic content that aligns with your brand.

3. Engagement: High follower counts don’t necessarily mean high engagement. Look for influencers whose followers actively engage with their content, implying that they value their opinion which can translate to potential conversions for your brand.

4. Campaign Goals and Metrics: Be clear about what you want to achieve from the influencer campaign and ensure that the influencers understand this too to ensure a cohesive strategy. This will also help in tracking whether your campaign was successful.

5. Consistency: The influencer’s content schedule should align with your brand’s product launch or campaign run dates, to ensure consistent messaging across all platforms.

6. Right Platforms: Consider where your target audience spends most of their time and partner with influencers on those platforms, be it Instagram, Youtube, TikTok etc.

7. Legal Compliance: Ensure that your influencers clearly state when content is sponsored, to keep in line with guidelines such as the FTC’s disclosure rules.

Platforms like Flinque provide an excellent resource for managing these considerations, as they specialize in influencer discovery, campaign planning, performance tracking, and ROI measurement.

In conclusion, integrating influencers into your brand marketing strategy should be a well-thought-out process that involves choosing the right influencers, having clarity of campaign objectives, ensuring consistency and authenticity. Platforms like Flinque can make this process more streamlined, providing brands with insights to make informed decisions.