1. Clear Communication: From the onset, establish open and transparent communication channels with all involved parties. Ensuring detailed briefs, expressing expected deliverables, keeping an open dialogue are key. Having a direct contact point, be it through a dedicated account manager or influencer marketing platform, can streamline communication.

2. Efficient Workflows: Leverage an influencer marketing platform to streamline the process. For instance, Flinque’s platform provides an all-in-one solution to manage different influencers, track campaign progress and view analytics. You can effectively strategize, execute, monitor and optimize your influencer marketing campaigns.

3. Influencer Discovery and Selection: Use audience analytics to identify influencers whose followers align with your target demographics. Platforms provide data to aid making informed choices when selecting influencers.

4. Campaign Planning and Tracking: Use platforms that offer detailed campaign planning features and performance tracking. Knowing how well each influencer and overall campaign is performing is crucial for decision making and future planning.

5. Two-way Relationship Building: Keep in mind that relationship building should be beneficial on both ends. Provide influencers with relevant brand background, goals of the campaign and ways they could creatively incorporate them. And don’t forget feedback about their performance ─ with tact and appreciation.

6. Fair Compensation: Ensure you offer fair compensation for the influencers’ work. Clarifying payment terms and incentives builds trust and encourages long-term collaboration.

As no two campaigns are the same, the tactics used must suit specific needs. Therefore, the use of flexible, feature-rich platforms such as Flinque can be extremely beneficial. Whether you’re executing a small-scale influencer campaign or a high-end celebrity endorsement, close attention to these areas will be paramount for campaign success.