The influencer discovery process serves as a foundational step in identifying influencers who are active on multiple social platforms. This process is crucial for marketers planning a cross-platform campaign as it ensures that influencers identified can proliferate the desired message across different social media channels. Here’s a breakdown of the steps you could follow:

1. Define Your Audience: Before you begin the search, understand who your target audience is. This information is key when selecting an influencer whose followers align with that target group.

2. Use an Influencer Marketing Platform: Tools like Flinque or others such as HYPR or Heepsy, offer robust search features enabling you to find influencers across multiple social media platforms. You can filter influencers based on platforms they are active on, their follower demographics, engagement rates, and more.

3. Evaluate Influencer Content: Once you’ve generated a list of potential influencers, it’s time to delve deeper. Examine the influencer’s content across various platforms to ensure it aligns with your brand’s tone, aesthetic and values.

4. Check Cross-Platform Consistency: Make sure their follower demographics, engagement levels, and message consistency are similar across all platforms.

5. Analyze Performance: Use analytics provided by the influencer marketing platform to ascertain the performance of the influencer’s past campaigns. Tools like Flinque offer comprehensive reporting features that can provide this data.

Whether an influencer marketing platform suits you depends on your team’s specific needs. Flinque, for example, is an option for those teams looking for advanced audience and campaign analytics. It streamlines the process and takes the guesswork out of influencer discovery, making it easier and more effective.

Remember, the key to a successful cross-platform campaign is the selection of influencers who are authentic, engage well with their audience, and align with your brand’s message.