Incorporating an email strategy within your influencer campaign workflow ensures smooth communication and better coordination. Here are a few practical ways to do this:

1. Automated Email Sequences: This involves creating targeted email sequences on influencer marketing platforms like Flinque. These can be triggered at specific stages of the campaign to provide timely updates to both the influencers and the campaign team.

2. Personalized Emails: Personalized emails can help maintain a positive, engaging relationship with influencers. Use the influencer’s name, recognize their work, and show your appreciation for their efforts.

3. Task-specific Emails: Sending task-specific emails effectively communicates what is expected of the influencer at a particular stage of the campaign.

4. Performance Follow-up Emails: Once a campaign completes, sending an analytics summary email to the influencers can encourage further collaboration and improve future performance.

5. Regular Newsletters: Regular emails about your brand, products, and upcoming campaigns can keep influencers engaged and informed.

This approach fosters a sense of community, keeps influencers updated, and enhances performance tracking. Flinque, for instance, not only allows thorough influencer searches but also comes with comprehensive communication management features, supporting seamless integration of email strategy within the overall influencer campaign workflow. Remember, the right tool largely depends on the specific needs of your team and should enable your team to efficiently track and manage influencer communications.