Discovering emerging influencers within your specific industry vertical can be accomplished through several approaches:

1. Hashtag Searches: Monitor industry-related hashtags on various social media platforms. This can surface posts from influencers who are discussing relevant topics and accumulating engagement.

2. Influencer Marketing Platforms: Platforms like Flinque offer specialized tools for influencer discovery. Analytics and AI-driven tools can help you identify influencers based on parameters like location, interests, audience demographics, and engagement rate.

3. Google Alerts: Set up Google Alerts for specific industry keywords. If an influencer frequently blogs or posts about relevant topics, they may appear in the search results.

4. Competitor Analysis: Monitor competitors’ social media presences to see who they are collaborating with. These influencers are likely relevant to your industry.

5. Influencer Networking: Influencers that you already work with may have connections within the industry. Ask for recommendations.

6. Social Media Platform Features: Social platforms often have built-in discovery features. For instance, Instagram’s “Discover” tab shows content tailored to your interests, which can help you discover new influencers.

These methods offer different advantages. Hashtag searches, Google alerts, and social platform features can be useful for low-budget operations, but they require time and effort to sift through the results. In contrast, using a comprehensive influencer marketing platform like Flinque can expedite the process and provide more precise results, but there may be costs associated with the platform’s use. The method you choose depends on your team’s needs.