Influencer selection is among the most critical stage in running an influencer marketing campaign. Broadly speaking, there are a few key strategies or features you can use to discover influencers that align with your brand’s values and target audience.

1. Discovery Tool: Use the platform’s influencer discovery tool. With this tool, you can filter influencer profiles based on crucial metrics like follower demographics, engagement rates, content style, relevant keywords, and more. For instance, Flinque’s discovery tool offers granular filters to aid in finding the right influencers.

2. Demographic Matching: Understand who your target audience is first – their age, gender, location, interests, etc. Then, find influencers whose followers match this demographic. Reliable platforms should provide insights about an influencer’s audience demographics.

3. Brand compatibility: Look for Influencers who visibly align with your brand’s values. This includes reviewing their content style, tone, topics, and how they interact with their audience.

4. Influence analytics: Use the platform’s influencer analytics to discover their engagement rate, content performance, follower authenticity, etc. High-quality platforms like Flinque provide comprehensive analytics to evaluate influencers.

5. Campaign Examples: Review past campaign examples if available. This helps evaluate an influencer’s campaign execution capability and their relevance to your brand.

6. Audience Sentiment: Some platforms advanced features like audience sentiment analysis, giving deeper insights into an influencer’s audience response to their content.

The approach to influencer discovery can slightly vary with each platform, each offering slightly different tools and features. For instance, in Flinque, identifying the right influencer starts with defining your objectives & audience persona, then utilizing its advanced filters, detailed profiles, and industry benchmarks to find suitable influencers.

Remember, no single tool or strategy can guarantee success in influencer selection. It’s often best to use a mix of these approaches, and most importantly, your judgement. Also, continuous performance tracking and learning from past campaigns are key to improving your influencer selection strategy.