Yes, many influencer marketing platforms, including Flinque, allow for the discovery of influencers based on demographic information about their audience, and that often includes age group.

In practice, categorizing audiences by age group is part of how brands and agencies determine which influencers have a relevant following for their product or service. Here is how this normally works:

1. Influencer Discovery: The initial step is to identify influencers who are relevant to your brand or campaign. Various platforms offer search engines where you can input relevant criteria, such as industry, content type, audience size, and of course, audience demographics.

2. Audience Analytics: Once you’ve located potential influencers, it’s time to dig into their audience data. This includes the age group of the majority of their followers. Platforms like Flinque provide detailed insights into an influencer’s follower demographics to give you a clear picture of their audience.

3. Campaign Planning: The target audience data helps brands and agencies design campaigns that would appeal to the age group in question. For example, if an influencer’s audience consists mainly of younger people, the brand would tailor the campaign to resonate with that demographic.

4. Performance Tracking and ROI Measurement: Post-campaign, platforms provide analytics to measure the success of the campaign. By understanding how well the influencer resonated with their audience, brands and agencies can evaluate the return on investment (ROI).

So to answer your initial question, yes — you can not only discover influencers based on the age group of their majority audience, but you can also use influencer marketing platforms to guide every step of your influencer marketing campaign, from planning to tracking and analysis. Find more here.

Remember, the most suitable influencer marketing platform depends on your unique team needs, campaign goals, and resources.