To locate and engage with influencers who cater to a vegan lifestyle audience, you would typically begin with a process of targeted discovery on an influencer marketing platform, such as Flinque. The main steps to this strategy would include:

1. Keyword Search: Start by searching for keywords relevant to a vegan lifestyle (e.g., “vegan”, “plant-based”, “cruelty-free”).

2. Influencer Profiling: Review influencers’ profiles and content to understand their engagement with vegan lifestyles. Do they share vegan recipes, promote cruelty-free products, or advocate for animal rights?

3. Analytics Assessment: Utilize the platform’s audience analytics to verify an influencer’s audience aligns with your target demographic. Look for engagement rates, audience demographics, and interests.

4. Engaging with influencers: Once you’ve identified your desired influencers, engage with them. This can be done by following their profiles, liking their posts, and leaving comments. Subsequently, reach out with a collaboration proposal that aligns with their values and audience interest.

5. Campaign Planning & Performance Tracking: Once collaboration is agreed, use the platform’s campaign workflow to plan, track, and measure the impact of the campaign.

Flinque, for example, makes this process streamlined by providing comprehensive search features, detailed influencer analytics, and efficient campaign workflows. It’s important to note that tools and strategies may vary depending on individual needs and objectives.

Remember, the key to successful influencer marketing is in finding authentic influencers who genuinely resonate with your brand’s values and can organically engage your target audience. Prioritize influencers who can convey your brand message effectively to their audience and provide ROI for your brand.

It’s also helpful to keep an open mind about different types of influencers – not just those with large followings, but also micro-influencers who often have highly engaged niche audiences.