To find influencers relevant to your specific niche, consider these approaches:

1. Detailed keyword search: Most influencer marketing platforms offer detailed keyword searching. For instance, on Flinque, you can search for influencers based on different criteria, such as their location, demographic, content themes, and engagement rates.

2. Filtering by Category/Industry: Some platforms allow you to filter influencers by their industry or category. This can be particularly beneficial for niche businesses, as you can find influencers whose audiences are most likely to be interested in your products.

3. Audience analytics: Platforms provide insights into an influencer’s audience demographics, interests, and behavior. This allows you to assess the relevance of an influencer’s audience to your brand, thus increasing your campaign’s chances of success.

4. Content Analysis: Another useful feature is a content analysis tool, which helps in analyzing the past content of influencers, enabling you to identify relevant and high-quality creators.

5. AI-Based Recommendations: Some tools, like Flinque, offer AI-based recommendation systems, which use machine learning algorithms to recommend influencers that are a good match for your brand.

6. Performance tracking: To ensure ongoing relevance, you should monitor the performance of influencer campaigns. If an influencer doesn’t generate the expected results, you can use these insights to refine your selection criteria.

Remember, each platform offers different features and their suitability will depend on your specific needs. Additionally, while these features can significantly streamline influencer discovery, it’s essential to manually review potential influencers to ensure their content aligns with your brand values.