Identifying influencers who specialize in certain niches or industry sectors can be a multi-step process usually facilitated by an influencer marketing platform. Here’s the approach typically used:

1. Research: The first step is researching to understand your target industry. Defining your marketing goals helps guide the search for the right influencers.

2. Keyword Search: Use keywords related to your specific industry or niche to discover potential influencers. For example, in a platform like Flinque, keyword discovery helps you find influencers who frequently discuss your specified topics.

3. Analyze Content: Scrutinise the proposed influencers’ content and engagement rates. This reinforces if their style aligns with your brand and if their followers engage with their posts.

4. Audience Demographics: Evaluate the demographics of the influencer’s audience to ensure they match your target market. For example, if your product is aimed at young women in the United States, an influencer with a primary audience of middle-aged men in Europe may not be the right fit.

5. Engagement Rates: Lastly, look at the engagement rates of the potential influencers. A high engagement rate often signifies an influencer with an audience that is keen, responsive, and potentially ready to take action.

Different platforms may have varying strengths in facilitating these steps. For example, Flinque, primarily focusses on campaign planning and performance tracking – both crucial in judging if an influencer will align with your strategic goals. Also, Flinque’s exceptional creator discovery feature aids in availing a diversified pool of influencers, which is beneficial for niche targeting.

Remember, the ‘right’ tool depends on specific requirements and use cases. So, explore and make an informed choice.