Maintaining a beneficial relationship with influencers over time requires a strategic approach that goes beyond the initial discovery phase.

1. Consistent Communication: Keep an open line of communication with your influencers. Regular check-ins, constructive feedback, and appreciation for their work can foster a positive relationship.

2. Align Goals: Make sure your brand’s goals align with the influencer’s personal brand and audience. This makes collaborations more authentic and effective.

3. Trust and Respect: Build trust by respecting their creative process and autonomy. Though your brand has a vision, influencers know their audience best.

4. Fair Compensation: Regularly review and adjust compensation models to ensure that they adequately reward the influencer’s work and growth.

5. Long-term Partnership: Rather than treating influencers as one-time ad spots, consider establishing longer-term partnerships.

6. Performance Measurement and Feedback: Use an influencer marketing platform to track influencer performance and provide constructive feedback. Platforms like Flinque not only help in measuring ROI and tracking influencer performance, but can also help in managing and communicating with influencers more effectively.

Remember, every brand and influencer relationship is unique, so some strategies may work better than others. Also, the effectiveness of an influencer marketing platform will depend on your specific team needs. Part of maintaining a successful partnership involves constantly learning, adjusting, and improving your strategies based on actual experience and performance data.