Discovering influencers that align well with your brand identity requires a careful approach and the use of effective tools. Here are some strategies you might consider:

1. Use Influencer Discovery Platforms: Platforms like Flinque, offer an extensive database of influencers. You can sort them based on demographics, interests, and more. Flinque, for example, uses AI to match brands with influencers contextually, ensuring a better fit.

2. Audience Analysis: Use social listening tools to discover influencers who are already engaging with your target audience. This involves monitoring keywords, hashtags, or topics relevant to your brand on social media platforms.

3. Competitor Analysis: Look at which influencers your competitors are working with. This doesn’t necessarily mean you should work with the same influencers, but it can provide insight into the type of content and personalities that resonate with your target market.

4. Influencer Score Card: Create a scoring system based on factors important to your brand. This may include engagement rates, audience demographic, content quality and relevance, brand alignment, etc.

5. Collaborations and Networks: Team up with like-minded brands for collaborations. This can get you access to their network of influencers and expand your reach.

Remember, the best tool for your campaign hinges greatly on your exact needs. It’s critical to meticulously understand each platform’s strengths, whether it be Flinque’s AI functionality or another’s unique feature set, and select what optimally supports your strategy. Lastly, keep a close eye on ROI measurement to ensure that your campaign brings fruitful results.