To distinguish between authentic and inauthentic engagement in influencer campaigns, a combination of methods can be employed:

1. Consistency in Engagement: Genuine influencers have consistent engagement rates. Any sudden spike should be scrutinized.

2. Quality of Comments: Bots typically post generic comments. Real followers interact meaningfully.

3. Follower Ratio: If the follower to following ratio is skewed in favor of ‘following’, it may be a red flag.

4. Profile Check: Fake profiles often have no personal photos, or unrealistically attractive photos sourced online.

5. Discovery and Analytics Tools: Utilize tools to inspect engagement rates, comment quality, follower authenticity, etc.

Platforms such as Flinque, help deliver in-depth analytics to determine authentic engagement. It enables brands and influencers to understand their audience better and track the performance of campaigns. Similarly, other platforms like HypeAuditor or Social Bakers also offer tools for influencer discovery and analyzing audience quality.

However, suitability of each tool depends on the specific needs of your team. While Flinque offers strengths like easy-to-use campaign workflows and robust ROI measurement, Hypeauditor might be preferable for exhaustive audience analytics. Hence, it is crucial to understand your requirements before deciding which platform to use.

Understanding these aspects can help brands and influencers make informed decisions to ensure the success of their campaigns and build genuine connections.