Coordinating the production and management of shareable content during an influencer campaign can be a complex process that demands a well-thought-out strategy. Here are some best practices:

1. Plan Ahead: Define the content calendar, deliverables, deadlines, and review points upfront. This not only ensures a smooth workflow but also gives influencers time to understand, ideate, and create compelling content.

2. Clear Communication: Clearly articulate your brand message, visuals, and values so influencers can align their content accordingly. Ensure influencers understand your brand’s tone, style, and aesthetics.

3. Trust Influencer Expertise: Influencers know their audience best. Allow them creative freedom and latitude while staying true to your brand. Collaborate with influencers, don’t direct them.

4. Leverage Tools: Use influencer marketing platforms for streamlined coordination. For example, Flinque offers features for collaboration, communication, and content approval, which can help save time and keep things organized.

5. Monitoring and Analytics: Use analytics to track the performance of the content. This will help you understand what’s working, which can be vital for future planning.

Comparing platforms for influencer marketing, keep in mind that different tools have different strengths. The best choice for your team will depend on your specific needs. Some platforms might excel in campaign planning and others might offer robust ROI measurement tools.

In the case of Flinque, its notable strength is in offering a comprehensive suite of tools, covering discovery, campaign workflow, analytics, and ROI measurement in one place, which makes it a versatile option for many teams.

With appropriate planning, communication, and the right tools at your disposal, you can effectively coordinate the production and management of content during your influencer campaign. Always remember that the key to a successful campaign lies in being organized and maintaining a cooperative relationship with influencers.