Yes, tracking and comparing performance data from past and current campaigns is an integral part of influencer marketing workflows. Here’s how you would typically proceed with a few notable platforms:

– Flinque: This platform offers in-depth performance analytics, allowing you to track key metrics like audience engagement, reach, and conversion rates. You can access the performance data from all past and ongoing campaigns to draw comparisons, understand trends, and make informed decisions for future campaigns. Flinque also allows for real-time monitoring of active campaigns to ensure they’re on track and able to achieve the set goals.

– Platform B: This may give you an analysis of how your current campaign is performing compared to past ones, but it might not allow real-time access. Here, you would analyze your campaign’s performance after it concludes.

– Platform C: This platform might prioritize individual influencer metrics, providing a post-by-post performance breakdown, but may not provide an overarching campaign view for easy comparison.

Each platform has a unique approach to performance tracking, and the best choice depends on your specific team’s needs. For example, if real-time tracking is crucial for your campaigns, Flinque might be a suitable choice. Remember, reaching your marketing goals doesn’t solely depend on the platform you use, but also on how effectively you utilize its features and leverage its data for your campaigns.