To ensure that the audiences of the influencers you shortlist match your brand’s target demographic, you’ll need to carefully analyze audience analytics data. Here’s a step-by-step process:

1. Identify Your Target Demographic: Define the demographic to which your campaign is targeted. This includes age, gender, location, and interests among others.

2. Shortlist Influencers: Search for influencers who align with your brand and have an engagement rate that signifies a healthy relationship with their audience.

3. Analyze Audience Analytics: Use a platform like Flinque which provides comprehensive audience insights. Review the demographic data of the influencer’s audience including age, gender, location, and interests.

4. Compare Against Your Target: Compare the demographic data from the influencers’ audience with your target demographic.

5. Select the Right Influencer: Based on the comparison, choose influencers whose audience closely matches your target demographic.

This process should guide you in choosing influencers with an audience that resonates with your brand’s demography, increasing the success rate of your influencer marketing campaign.

Flinque, for instance, provides a platform that gives detailed audience insights of influencers’ followers, helping in decision-making for choosing the right influencer for your campaign.

Remember that tools and platforms can only provide data; it’s up to you to review this data and make the best decision for your brand based on the available information.