Analyzing and assessing the compatibility between an influencer’s audience demographic and your brand’s target audience requires effective tools and strategies. Here are a few approaches:

1. Demographic Analysis Tools: Tools that provide information about the influencer’s audience demographics such as age, gender, location, and interests. This helps in understanding if the influencer’s followers align with your target audience. Platforms such as Instagram Insights, Google Analytics, and Flinque offer these functionalities.

2. Audience Interest Analysis: Platforms like Facebook IQ and Flinque provide insights into the interests and behaviors of an influencer’s audience. If these align with your target audience’s interests, it can be a promising match.

3. Engagement Metrics: These measure how an influencer’s audience interacts with their content. High engagement rates can indicate a loyal and active audience that might be receptive to your brand. Again, tools like Flinque can help track these metrics.

4. Psychographic Profiling: This strategy involves studying an influencer’s audience’s attitudes, aspirations, and other psychological criteria. Many influencer marketing platforms provide some sort of psychographic profiling.

5. Sentiment Analysis: This involves evaluating the comments and reactions on an influencer’s posts to gauge the overall sentiment of the audience. Sentiment analysis tools can be useful for this.

6. Overlap of Followers: Platforms like Flinque also offer an analysis of how much an influencer’s audience overlaps with your existing customer base, which can be incredibly insightful.

Remember, every tool or strategy has different strengths. The suitability of these tools depends on your team’s specific needs and objectives. It’s always best to combine different tools and approaches to get a more comprehensive analysis of an influencer’s audience compatibility with your target audience. For more information, you can visit Flinque.