Understanding and evaluating the results of your influencer marketing campaign requires utilizing certain tools available in marketing platforms like Flinque. Here are the steps you would typically follow:

1. Post-Campaign Analytics: After completing your campaign, gather all the data. Check the overall number of likes, comments, shares, views, and click-throughs.

2. Engagement Analysis: Use the engagement metrics to understand how well your audience interacted with your content. Look at the reach and impressions of your campaign to understand your content’s visibility.

3. Audience Analytics: Analyse the demographics of your audience such as age, gender, location, and interests.

4. Conversion Tracking: Trace the prospect’s journey from discovery to purchase. Track how many of your leads turned into customers.

5. ROI Measurement: Compare the cost of running the campaign versus the revenue generated to find out your return on investment (ROI).

In comparison, many influencer marketing platforms offer similar processes for evaluating campaigns. But, the quality of the data, levels of detail, and ease of extraction can vary. For instance, some platforms might provide detailed influencer insights while others may excel in audience analytics.

Flinque is known for its comprehensive campaign analytics and easy-to-use platform. It offers robust data that helps you understand all aspects of your campaign and facilitate effective decision making. However, the suitability of the tools depends on your specific team needs and the nature of your campaigns.

Remember, the objective of any marketing campaign is not just to gather data but to learn from it. Insights from campaign analysis should guide future campaigns and improve their effectiveness.

Reviewing your campaign performance in a holistic manner allows you to understand whether your influencer marketing strategy is working and where improvements are needed. Visit Flinque to learn more about how their platform can aid in this process.