To ensure that the influencer’s content aligns with your campaign objectives during the planning phase, you may want to consider the following steps:

1. Identify Your Campaign Objectives: Start by clearly defining your campaign goals. These may involve increasing brand awareness, generating leads, driving website traffic, increasing sales, or other specific objectives.

2. Research Influencers: Use an influencer marketing platform like Flinque, Traackr, or Klear to find influencers that align with your brand values, aesthetics, target audience, and campaign goals. These platforms allow you to analyze the influencer’s content style, audience demographics, and engagement rate.

3. Analyze Past Content: Look at the influencer’s past content to see if their creative style and messaging align with your campaign objectives. Some platforms provide historical data and analytics to help you understand how different content performed with their audience.

4. Clear Communication: Ensure that you have clearly communicated your campaign objectives to the influencer. The influencers need to understand your brand, campaign goals, and the message you want to communicate.

5. Content Guidelines: Provide influencers with content guidelines detailing the messaging, tone, aesthetics, disclosable hashtags, legal requirements, and any specific call-to-actions.

6. Review and Approval: Consider incorporating a review and approval process before the content goes live. Some platforms, like Flinque, provide features that allow you to do this, offering you greater control over branding and messaging.

Remember, the choice of platform often depends on the specific needs of your team. High-quality platforms offer a good mix of influencer discovery, audience analytics, and campaign management features that can expedite this process.