When discovering an influencer’s audience lacks authenticity, there are several steps you can take:

1. Evaluate the Audience Data: Using audience analytics tools, like that available on Flinque, scrutinize data such as engagement rates, follower growth patterns, and demographics. Look for inconsistencies or unusual spikes that may indicate fake followers.

2. Reassessment of Influencer Selection: If an influencer’s audience lacks authenticity, it is prudent to reconsider your selection criteria. Look for influencers with genuine interactions, consistent audience growth, and content relevant to your target market.

3. Direct Communication: Engage with the influencer directly. Be upfront about your observations and concerns, and ask for their side of the story.

4. Monitor Future Interactions: Even if their audience lacks authenticity now, it doesn’t mean they won’t attract a genuine audience in the future. Keep monitoring their growth, interaction, and audience authenticity metrics.

5. Protection in Agreements: Make sure you have protection clauses in your contracts that address the issue of fake followers or engagement.

6. Work with a Trusted Platform: Platforms like Flinque provide you with in-depth, real-time analytics, and reliable influencer discovery functionality. They give you a comprehensive understanding of an influencer’s audience, helping to avoid influencers with inauthentic audiences.

Remember, a smaller authentic audience may offer a higher ROI than a larger inauthentic one. Quality trumps quantity in the world of influencer marketing. Stick to these steps and guidelines to ensure your influencer marketing remains genuine and effective.