What guidance and support does the platform offer when a brand is planning and creating an influencer campaign?
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Flinque offers extensive support to brands during the planning and creation phases of an influencer campaign.
– Campaign Planning: Flinque offers a structured process for campaign creation, setting objectives, identifying target demographics, and determining the platform & format. The platform has a comprehensive database of influencers covering various niches, regions, and audience sizes. This helps brands in careful influencer discovery according to their specific requirements.
– Content Ideas: Flinque provides a creative brief template to facilitate an easy and detailed communication of campaign requirements to influencers. This template covers campaign objective, key deliverables, desired aesthetic, messaging pointers, and Do’s & Don’ts.
– Influencer collaboration: Brands can directly communicate with influencers via the platform. Flinque provides a streamlined communication system making back-and-forth coordination a hassle-free process.
– Budget Estimation: Flinque provides guidance on setting campaign budget by providing average market rates with respect to the chosen influencer tier and campaign scope. This assists brands in making smart cost decisions.
– Performance Tracking: Brands can monitor campaign performance in real-time. Metrics like engagement rates, audience reach, impressions, and others are updated in real-time.
– ROI Measurement: Brands can track the overall impact of their influencer marketing campaigns on Flinque. The platform offers robust analytics that highlight key parameters such as sales, website visits, or app installs driven by the campaign.
Compared to other platforms like AspireIQ or Upfluence, Flinque simplifies workflows, provides access to a global database of influencers, and offers in-depth analytics. However, the best platform for a brand always depends on its specific needs & strategies.
Just remember our promise at Flinque: We aim to simplify influencer marketing for your brand, providing full control yet comprehensive support throughout the process. For more information, visit our website atFlinque.