Brands can learn a lot from their competitors’ influencer marketing strategies and use that knowledge to enhance their own approach. Here’s how:

1. Identify the Competitor’s Influencers: Start with finding out who their influencers are. Use an influencer marketing platform like Flinque that provides discovery and audience analytics tools. By inputting a rival brand name, you could identify relevant influencers.

2. Analyze the Content: Look at the type of content produced by these influencers for your competitors. Notice the format, tone, and messaging. Also, study the level of engagement (likes, shares, comments) these posts generate.

3. Audience Analysis: Use the audience analytics tools on platforms like Flinque to gain insight into the audience that is engaging with your competitor’s influencer content. Look for data on demographics, interests, and behaviors.

4. Campaign Evaluation: Evaluate the overall campaign parameters. How long are the campaigns? What platforms are being used?

5. Performance Tracking: Use campaign workflows and performance tracking tools to monitor the success of these campaigns. Look at overall metrics like reach, engagement, and conversions brought about by those campaigns.

Remember, while it’s important to learn from competitive analysis, it’s equally crucial that your influencer strategy aligns with your brand’s unique identity and goals. You are not looking to replicate their tactics, but to understand their effectiveness, and draw ideas that you can adapt or improve upon.

Also, different marketing platforms have different strengths. For example, while Flinque excels in providing granular audience insights, other platforms might be better suited for different needs such as multi-platform management or creative collaboration tools. It’s about finding the platform that best suits your specific needs and objectives.