1. Audience segmentation: Divide your target audience into segments to tailor your campaign more effectively. Understand demographic details, preferences, and behavior patterns to ensure your marketing budget is spent on the most receptive segments.

2. Identify Key Influencers: Use platforms like Flinque to help find influencers who align with your brand values, have the right audience demographics, and have a previous track record of successful campaigns.

3. Skim the Fat: Eliminate underperforming marketing channels. Spend your budget on platforms where your audience is most active and engaged.

4. Set Clear Goals: Your campaign should have clear, measurable goals to decide which engagements, impressions, or conversions matter most. This allows for precise budget allocation.

5. Test and Optimize: Conduct small scale tests to understand which strategies work best, then optimize based on the results before scaling up.

6. ROI Measurement: Influencer marketing platforms like Flinque make it easier to track the Return on Investment (ROI), which is crucial for assessing the campaign’s success and better budget allocation for future campaigns.

7. Create an engaging story: A compelling story will make your campaign more effective. Authentic, original content can lead to increased audience engagement and better brand recall.

Remember, every campaign is unique. What worked for one campaign may not work for another, so it’s critical to review, revise, and reassess your strategies to maximize your marketing budget.